WEBVTT

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Hello, everybody. My name is John Lee. I lead BD Partnerships, Affiliates, and Growth here at Vest.

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And I have here with me my wonderful boss, Justin. Justin, go ahead and introduce yourself.

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Hey, guys. My name is Justin. I'm the CEO and co-founder of Vest.

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Yeah, yeah. So we'll start off with a little bit of background. So as for me, before Vest,

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I was at CertiK, and then I was at a VC firm. I did a little bit of stint at BNB Chain.

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And then I got into Vest because actually, the first time that I talked to Justin,

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I instantly knew this is what I wanted to do. I trade myself. I was using Vest at the time,

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and it was just a no-brainer for me. Well, what about you, Justin?

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I think my background is a lot more complex than yours. I mean, that's a very simplification,

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but I think if you look at a lot of founders, my background is very, very different than your typical

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founder, right? The typical founder is someone that has done work in their industry for a decade

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plus, and then they become experts on that subject matter. And then they make a company

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on that industry. Whereas for me, it's been, to be honest, all over the place, right?

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I previously used to work at a cancer research at the National Cancer Institute and then realized that

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like, Hey, like there's a lot of just BS happening in that industry and really slow work due to just

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the way how governments and like FDA approval and all these things work. And then I worked at,

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uh, as a, um, uh, I don't know if I could say the exact position cause, but, but I, I worked under a U S

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Senator, um, handling a lot of his constituent, uh, stuff. Um, and then, uh, over time, like started

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doing more consumer stuff. I created a social company, we grew to a hundred thousand users, ended up selling

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that company, uh, did something with, um, some really, some really successful people. Uh, and then

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after a while started trading some of my own capital. And I think through that, um, that's when I really

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started to realize how rigged a lot of the current systems are. And, um, this is coming from like

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someone from like a market microstructure perspective, right? So my background is a little

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bit in HFT and quants. Um, the team that I work with has a lot of experience analyzing market

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and microstructure, uh, for many, many years, we've been doing a lot of open source research

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into stuff in the space. And we realized how, uh, predatory a lot of this stuff was not just for

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the user, but also for the sustainability of the exchange. So, uh, over time we decided to,

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uh, put our research into good use and start building it into an exchange that could be very

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friendly towards traders. So it's, it's a really long convoluted story. We can go into a bit more,

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but, um, yeah, there's just, just a lot.

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No, no, that, that, that's super interesting. So before, I mean, my, my next question is, is what is

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best, right? But before I get into that, your, your background was like very, very diverse. And then

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you got to trading and then you mentioned like open source research. Like, is there a place where

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like the, the viewers or like people can find this or?

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Yeah. So, so very funny story. Um, like, so I'll give you guys like the whole rundown actually.

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So, um, after, so I, I sold my first company, nothing to do with trading, nothing to do with

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crypto or, or fintech. Um, it was just a consumer company. We grew, it was like a, like a dating app,

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very similar to like Hinge, except, um, everyone's fully anonymous. And the idea was to, uh, match

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people without, um, focusing too much on their looks. Yeah. Obviously, you know, that, that doesn't

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really go far. Um, but we'll end up selling that company. And then, and then after we had

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like quite a bit of capital, uh, we were using that to, to trade like algorithmically and doing

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some HFT stuff on a lot of these early crypto exchanges. Right. Yeah. Um, and this is like

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back in the day in 2020, 2021, where, you know, you still had like Drift, um, perpetual

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protocol, like NFTperp, like all these up and coming perpetual futures exchanges on the

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crypto side, uh, where they're just like creating a bunch of random stuff. Um, that

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wasn't really the most sustainable. So, um, a sophisticated actor could come in and use

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that to make a lot of money. And then over time we started to realize that like, Hey,

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like, um, as like our alpha starts to slowly decay, uh, we like, like we are witnessing

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all these problems are, you know, we thought crypto was a future of exchanges and we were

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realizing how poorly built a lot of these exchanges were. So we started just doing

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open source research. Um, and we would spend hours and hours, um, each week, just, just,

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just honestly, like, just, you know, just like, like on our, like lunches, like we would

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just read academic research papers just for the love of the game, just, just for the love

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of the game, just for the love of the game. Okay. Um, like the most, uh, like I was, I was

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like, uh, in college back then. Right. And like, uh, the most like, uh, autistic stuff

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you could ever do as like a, as a 21, 22 year old, just like, you know, don't go out,

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like, don't touch grass. You're just sitting at home with your buddies, just reading academic

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research papers and figuring out how we can, uh, improve the space. Um, and we were just

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publishing stuff, publishing stuff on this like forum that we created, um, without even like

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an expectation of where it would go. Uh, we were just doing this for stuff that we thought

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would be the betterment of the industry. Um, so, uh, yeah. And then, and then over time,

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funny enough, like a lot of people, um, like, like Jane Street and a lot of, uh, of our investors just

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started to see our research. And that actually was like the first entrance. Um, like, even though

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we did that just for the betterment of the space, that was actually how a lot of these, uh, really

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sophisticated players really started to understand us and get to know us better. So it was a little

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bit of like a kickstart to the, the like journey and credibility of Vest a little.

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That's really cool. So, so all of this leads into Vest, right? So, so like for the viewers at home

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who doesn't know what Vest is, well then what is Vest? Yeah. So, um, I think that's a great

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question. So Vest is at a fundamental level, two, two things. Um, the first is we're a decentralized

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perpetual futures exchange. Yeah. So what that means, um, cause I know that's a lot of words. Uh,

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what that means is, um, instead of Vest being hosted on servers that are owned by the company,

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uh, Vest is hosted by, uh, the blockchain, right? Um, effectively what that means is like,

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instead of trusting like the company to be fully honest and transparent and, uh, like operate these,

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uh, the servers and the code with full integrity, uh, you can just trust, um, people all over the

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world that kind of run and power the blockchain to, uh, like for the exchange to, to be fully

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credibly honest and, and transparent to its users. Um, so like a good example of, of how that

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looks today, um, especially cause we have a lot of prop trading users is for example, you

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can see the payouts, right? Um, you can see exactly how many payouts go out and you can

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see, um, you know, how much of our reserves come in to, to, to fund these payouts. Um,

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so that's one. Um, so we're, we're a decentralized perpetual futures exchange. Um, we're a perps

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exchange that's run on the blockchain. And then the second thing, um, which a lot of our users

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these days really, really love is, um, our, our funded account model. Yeah. Right. So

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Vest is a, uh, really hot and up and coming funded accounts, um, or prop, uh, model that

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has just really gathered a lot of attention and growth these days. And I think the fundamental

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difference about us and other prop firms is that, um, we designed it in a way that is,

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uh, really, really for the trader. I can go a little bit about that, but, um, please do.

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Yeah. Yeah. Yeah. So, so I think like at the, at the highest level, right. Or to be honest,

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like, why don't I take a step back? Cause like the way how I see it is like, um, we're very,

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very different than other prop firms. Uh, and that's not because like, you know, like we saw

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other prop firms and we were like, Oh, like we don't think they do it correctly. It's actually

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the complete opposite. Um, we saw it. Uh, we, we actually never really, um, took a lot

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of analysis from the current prop firm industry. Uh, we just did it. What we thought would be

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like a complete blank slate, what we thought would be the best way to serve these customers.

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I think like a good way to explain it would be like, let's say we had a goal of trying to

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get someone from like point A to point B. Right. Um, if you ask people back in like, I don't

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know, like the, uh, when did the car come out? Like, like the 1800s or the 1900s,

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yeah. You ask people back then, like, Hey, like, uh, like how do you, how do you get

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from point A to point B faster? They would say, Oh, I want a faster or a bigger, stronger

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horse. Right. Um, and I think that's a very like same thing for Vest where it's like, uh,

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instead of kind of looking at what the existing industry had, um, we designed everything from

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the ground principle, like from, from, from, from what, like what we thought was truly best

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for the trader. So we built quite a bit of things up from scratch. Um, number one is

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like we built the exchange, um, which has natural price discovery. And then we also

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built the prop firm on top. And what ultimately this allows us to create is this way that truly

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is beneficial to the user. Cause as you guys may know, the way how prop models work is,

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uh, it's a B-book model, right? So it creates this conflict of interest between, uh, the,

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the trader and the prop firm, because the traders make money from the prop firm's capital. So whenever

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traders make money, the prop firm loses money. Um, and that creates a lot of these like weird

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complex rules that, um, you know, I think one is like really hard to understand, but two really

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hard to trade against, um, on Vest, like you have some of the most simplest rules and you can even

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customize it to just make it even more simple. Um, so on Vest, like you only have two rules,

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which is to try to hit your, you know, profit target without hitting your, uh, max drawdown or

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daily loss. Yeah. Um, and, and yeah, like I, so I think like Vest is, uh, like, like it's funny

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because the way how we've designed it this way has really trickled down to like second, third,

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and like fourth order effects, which is ultimately the most simplest prop firm in the, in the world.

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I got you. So, I mean, that, that was a lot, right? So, and don't cut this part out. Shout out

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to my guys at home, Wiz and Matty, right? Uh, Vest prop firm, uh, out there for future traders. But

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in your opinion, Justin, so if you were a prop trader yourself, right, coming from traditional

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prop firms, why would you want to trade on Vest versus let's say any traditional?

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Yeah. So I think the abstract, like, um, kind of philosophical answer, or like maybe you might

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even call it ethical answers that Vest is probably the only prop firm out there that has its intentions

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aligned with the trader. Like at Vest, we're not designed such that when a trader wins, like

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we lose, uh, we actually win alongside the trader. Right. So I think, uh, because of that,

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like we, we actually want our traders to win and this ultimately trickles down to like

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second, third, fourth order effects. Whereas like, for example, one in three traders on Vest

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receive a payout. Um, in normal prop firms, that's like, that's like, it's like six times

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the industry average. Yeah. To be honest, I think on normal prop firms, like only like four

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or 5% people ever receive a payout in their entire lifetime. Um, and we've only been out

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for, uh, like we've had this influx of growth for about like a few weeks. Right. So I think

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that number will continue to grow. Um, the second thing is, as I said before, the, the simple

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rules, right? So Vest has some of the most simplest rules in the industry. And the reason

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why I think this is really important is because, um, we're also introducing the perpetual future,

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uh, to prop, right? So if you want to get people to understand the perpetual future, uh, you

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can't add all these like complex rules, like, uh, consistency, like, um, uh, you know, like, like,

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you know, like a trailing drawdown, like all this, you know, and then like weird payout stuff,

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right? You kind of want to make it as close to its raw primitive form as much as possible,

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which is a perpetual future. So the less rules you add on top of it, uh, in my opinion, the easier

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people will understand. Yeah. Yeah. Yeah. Okay. So thank you for sharing all of that, by the way.

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So without getting too technical and boring, you know, all the viewers at home, uh, I mean,

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I'm sure a lot of people have seen the growth of Vest and the popularity of Vest lately. So,

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because I want to circle back on what you said earlier in that Vest is not just a prop firm.

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We're, we're an exchange, right? I've been here with the team like over two years, right? It's been

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a long time. We've, we've pivoted like a million times, right? So maybe like, like walk everybody

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through like how we got to where we are. Yeah. So, um, I can go back to like the dark ages,

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man. It's like, so if you go to research.vest.xyz, you'll see a paper called ZK risk that, um,

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me and some of the co-founders, my, my best buddies from college, uh, published. Um, the whole point of

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ZK risk, um, was inspired from all of the blowups that happen in the crypto industry.

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So stuff like, um, not just FTX on the exchange level, but stuff like Celsius and these other

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firms on the lending level. Right. Um, the, the original, like our original goal, like, and,

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and we got, it wasn't just us that got fucked by a lot of these blowups. Right. It was also a lot

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of like, we were like all these people around us. Right. And I'm not talking about like, you know,

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like the average, like crypto bro. It's like, Oh, like they have like six, seven figs and like

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some exchange. I'm talking about families, right. Um, families, people where, you know, back at that

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time, there, there were people that, um, maybe, you know, not to the, like the wise decision, but,

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but they put a lot of money invested into these exchanges. So our goal back then was to try to

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create a exchange that could, uh, cryptographically and mathematically prove solvency, not just within

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like a given time, but also, uh, within like a set amount of time. So like within 24 hours, right.

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I can explain, um, that, but like, that's a whole nother can of worms. So we started off as

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this, um, as like building an exchange that could guarantee solvency and it could guarantee that

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it would not blow up by dynamically pricing trades against its users. Yeah. Um, and then, um, you

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know, over time, like we realized that like, uh, at the end of the day, like it's, it's not,

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it's, it's our job to build what's safe towards the customer. Um, but then it's also our job to

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build it in a way that the customer will actually like it. Right. So if we build an exchange that

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could guarantee solvency, but at the end of the day, like it charges like, you know, like 10 times

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more fees. Yeah. Right. That's not something that, uh, traders might actually like. Right. So,

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so that, that's, that's what we we've started and that's what like we eventually learned where it's

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like, okay, like we understand how important it is to build something that is sustainable

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and very well intentional and well intentioned designed for the trader. Uh, but we also have

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to package it in a way that, that people like, um, and then over time, like our, our thesis with

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crypto is that, uh, like the blockchain technology is, is absolutely great. I like blockchain as a

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technology to guarantee, uh, trustlessness, transparency, um, all this different kinds

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of stuff is actually great, but, uh, create an exchange for people can trade, you know, magic

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internet coins, uh, to be honest is, is not the, not, not, not the best thing for, for traders.

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Right. So, um, over time, like we really wanted to push this, uh, gap towards, um, letting more

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people trade traditional products, um, that might actually have real utility or, or, or real,

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real, real value. Um, so, uh, that that's when we decided to, um, really, uh, bring, um, perpetual

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futures to the equity side. Right. Um, and this is something that we've always wanted to do for a

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very, very, very long time. So, so one of my partners, uh, used to lead, uh, trading teams at

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Optiver, right. And those of you guys who don't know, Optiver is one of the largest options, uh,

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market makers, um, for, for the, for us stocks and indices. So, um, like we've witnessed how,

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you know, the option is the most popular derivative in terms of notional contracts

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traded within the U S for U S stocks. And we've quite literally like witnessed how much

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a retail is losing from, uh, just trading options. Right. Cause if you think about it, options were

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primarily used for, uh, hedging risk, but, um, within the U S there's not many forms of, uh,

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leverage that retail users have access to. So they end up using just, you know, zero-DTE options as,

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as their way to trade with leverage. And you end up just blowing up and losing a crap ton of money.

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Um, so, so, so we've always known how, how big of a problem, the, the leverage retail trading space

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was within the U S and not just within the U S, but you know, globally, um, you have stuff like CFDs

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where they're a lot more simple to use in options, but, uh, most CFDs, in fact, I don't know a single

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CFD that's fully A-book, right? Like most CFD products are B-book where you're trading against

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the, the firm. So you're trading against this casino and they want you to lose. So they end up banning

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you if you'll make too much money. Yeah. So, so we, we've, we've always recognized that there is

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a, a growing problem to be able to offer a very friendly and intuitive and not just, you know,

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friendly and intuitive, but a, a, a business and a, and a platform that is truly, truly for the

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trader. Um, and not just in terms of like the rules and, and how it ultimately turns, turns out

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into its form factor, but really just the way how it's, it's fundamentally designed. Yeah. Right.

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Um, and, and I think a lot of things kind of like click together where we were just like,

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okay, um, if, if we can go out and we can introduce the perpetual future to, uh, traders

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all around the globe and, and to get them to try to use this product instead of, you know,

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CFDs where there's a huge conflict of interest or options where it's just really, really hard

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to understand. And, you know, to be honest, let's be real. Like it's, it's not many people

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truly like not many people can, can price and understand the math of, of options, uh, to its

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deepest level. Um, nor do, nor do I think you should, to be honest, cause that's, that's

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really complicated for just normal trading. Um, so we put two and two together and that's

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when we realized, um, Hey, like if we could introduce this to the retail market and to,

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to, to, to get them to trade with this, what we believe is ultimately more friendly asset

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class. Um, it could, it could really, really help a lot of traders out there.

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Okay. It's funny that you mentioned that, right? So, so the team is from Optiver and then

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like you've done a lot of, you know, high frequency trading, like research yourself, a

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lot of, you know, on, on sort of your own reading and then your own blog posts that you

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posted online.

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Yeah. And recently from, you know, it was like some of the latest, you know, popularity

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that Vest has gotten. Yeah. They, they've surfaced the point about, you know, us being backed by

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Jane Street. Right. And then just now you mentioned that Jane Street noticed you for the, for the

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research that you put out. So tell me a bit more about that. Yeah. So, um, it wasn't just

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Jane Street, but, um, it was also a lot of other, uh, really well-known people in the space.

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Like who, um, like, like what, what firm if you, uh, uh, I'd rather not because, um, I, yeah,

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yeah. Um, but, but, but, but a lot of our backers, a lot of our backers, um, to be honest,

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that was a very, um, like a really big moment for us because, you know, just imagine a bunch

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of like college kids. Yeah. Uh, just like in like some like dark basement, like not like,

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you know, like we were, I think we were junior or senior year at that time. Um, and you know,

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junior or senior year, you're supposed to go out, you're supposed, I mean, you're supposed to go

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out party. Um, yeah, we went to, um, you know, like, like University of Pennsylvania, which, uh,

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at least like amongst the Ivies is kind of like a party school. Yeah. So, um, yeah, so, so, so we

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were doing like the complete opposite of, of what any normal 21, 22 year old kid should do. Um,

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and we were literally just, uh, finding ways to, um, create a sustainable exchange that could

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guarantee liquidity for, um, a lot of these crypto assets that are super volatile and would end up

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causing a lot of bad debt that would end up blowing up the exchange. But we were looking for

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ways to kind of like just create this in a way. And then, um, you know, one thing led to another,

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you know, we were peer reviewing with some of our friends at Jump Trading. Um, they, uh, they,

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they brought some friends along at some other firms. One of them was Jane Street. And then the

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guy who reviewed at Jane Street, um, really looked at the stuff that we were doing and they said,

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uh, this is the most innovative thing that we've seen this entire year. Yeah. And, um, you know,

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at the time, like we were still considering building on exchange, but, uh, we, we, you know,

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when you build an exchange, there's still a lot of stuff that needs to get put into it, right? Like

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the marketing, the, the compliance, um, all these different kinds of things, but just off

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of that idea alone, where you could build an exchange that was truly safe for the users,

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uh, that gave us a lot of just like, oh, like validation, validation, validation, because,

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um, uh, you know, in, in the crypto industry, there's a lot of, uh, people that, um,

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like, uh, there's a lot of just like overly done technical stuff that doesn't really get anywhere.

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Right. Um, I think, you know, there's, there's a reason for that because you want to just like,

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you know, pump the VC bags and just get like a super high valuation. But, um, like we were very,

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very uncertain about like, you know, like maybe people want to just build, like people, people don't

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want this, right. Yeah. Um, people just want an exchange that they can gamble and, you know,

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they can, they can risk, um, the exchange blowing up. But, but when, when Jane Street came in and

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said, you know, really validate a lot of our work, um, and it wasn't just them, but it was a lot of

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people that we just really respect in the industry. Uh, that gave us a lot of validation and the

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comfort to be like, yeah, like, uh, what we're doing, um, is what is ultimately good for the

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industry. Um, and they gave us some funding and, um, you know, we went from like a couple of broke

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college kids that were just eating like Chipotle every day to, um, I mean, we were still like being

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like super conservative on cash. So instead of Chipotle, we were eating a Qdoba, right. So like a few

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dollars more for, for lunch meal. Um, okay. I mean, you, you say we like a couple of times,

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right. Is this like, are you, are you talking about your co-founders? Like, like what do you

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mean by we? Well, well, I think when that story I'm talking about, um, I was talking about my,

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my, my co-founders. So I have two co-founders, um, Max and Rick. Yeah. They're, they're my two

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best friends. Yeah. Okay. So, yeah. Um, so you guys are like junior, senior year at college,

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right. At UPenn. Yeah. Just not going out, just at home reading, literally, literally like

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just reading research paper, doing research. Yeah. And then like these Jump Trading guys,

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Jane Street guys, like, like, like extremely sophisticated market participants validated your

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work. And that's what, you know, basically kickstarted this. Yeah. And it's super funny.

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Cause like, um, we, we roomed with two other people, um, who were like, kind of like the

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complete opposite of us. Like they're, they're kind of like frat bros. Yeah. Um, so, so there'd

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be like Friday nights where there'd be like girls at our house and then you're reading the paper.

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No, no, no. We're literally like, like you're doing math in the, in the corner. Yeah. Like

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quite literally, quite literally. Um, there, there's many times, um, where like, uh, you know,

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like people like they, they, they organize a lot of like group trips. Um, and then we were

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just like, no, like we don't want to go. We just like stay in here and just

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like, I got to do this math problem, bro. Exactly. Exactly. And like, so like, I want

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you to try to imagine that time. Cause like, I can't, um, yeah. Cause like literally, literally

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it wasn't going anywhere. It wasn't like, um, like we had no idea if, if this would turn

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into ultimate business. It was just pure out of like curiosity and just pure, uh, obsession

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over trying to solve this problem. Okay. Awesome. So, uh, I mean, I, I think that we've

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talked a lot of, you know, how, how Vest got to be, you know, where Vest is today, you

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know, what leads you to this part, like, you know, the team and everything. So I guess

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we'll end this off with, you know, where is Vest going to be, you know, where, where is

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Vest going to go? Where, where are we going to take this?

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That's a great question. So, um, our, our mission at the end of the day is to, uh, really

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invoke our belief and, and, and, and just make our kind of like, just like put our

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belief into existence that the current, uh, trading platforms out there are not

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friendly towards retail traders. Um, like whether that's options, CFDs, um, the

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existing, like even just the way how a lot of these products were built. Right. Um, so

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at Vest, uh, we're going to continue to try our best to introduce the perpetual

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future to the, not only, you know, CFD futures and options traders, but to be

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honest to the rest of the world. Right. Uh, right now we believe that venue is

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still going to be prop because, you know, prop is really good for limiting your

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downside. Um, and, you know, trade someone else's capital. Uh, but eventually

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that will also, you know, like people will eventually just prefer to just start

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training their own money, right. As they start to understand this product a lot

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better. So it's going to be our goal to educate the rest of the world to

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understand perpetual futures through prop, but then, uh, over time,

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really builds an exchange that, um, is one just interest aligned, uh, both from

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like a fundamentals, like the way how it's built for also from a UI and UX

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principles. Yeah. Um, and two, uh, something that many, many retail traders

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can, can come on, um, and, and, and just trade 24 seven. Another thing that I

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kind of want to mention is, is also the 24 seven part. Um, I believe that the

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world is, uh, becoming more and more global. And what I mean by that is an

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event that happens in China is just as relevant as an event that happens in the

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U S right. Right. Um, you can think of it like, you know, for example, like

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Taiwan, 70% of, uh, Taiwan or like TSMC, right? 70% of, uh, TSMC revenue

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comes from North American companies. So at that point, it's kind of like a North

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American company. Yeah. But the idea where you can only trade, you know, some

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stocks at like a certain close period time of the day, uh, even though events all

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around the world impact this company is a very, very archaic idea. Yeah. Now you can

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do a quick thought experiment of like, okay, what happens if, uh, people could

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teleport, uh, from like from the U S to, to China or to like Taiwan. Right. Um, where

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we, where we still have stuff like local currency, right. Where we still have, um,

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stuff like, um, you know, like down to even like different stock markets. Right. Um, it's

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my belief that stock markets will eventually turn 24 seven. Um, and, uh, we as people that

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are ultimately believing in and building towards the space, uh, we, we believe

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perpetual futures will lead that charge. And we hope that we can, uh, through this

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form factor, get people used to trading 24 seven, both from like a timescale, but

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also with the, the derivatives that we offer them. Awesome. Well, that's all we

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have for you guys here today. Thank you very much for tuning in. Justin, thank you for

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having me.
